The branding for Fro Yo Lab captures the playful intersection of science and indulgence, combining atomic design elements with a warm, retro earth tone palette. The use of atomic motifs, such as interconnected circles and molecules, reflects the brand's innovative and experimental spirit, inviting customers to explore endless flavor combinations. The retro-inspired colors, including burnt oranges, deep greens, and mustard yellows, create a nostalgic yet vibrant atmosphere, reminiscent of mid-century modern aesthetics, adding a touch of whimsy and warmth to the frozen yogurt experience.
