For the new signage and menu design project at Moe's BBQ, the focus was on crafting a visual identity that adheres to the brand's established standards while capturing the rustic, inviting atmosphere of the restaurant. The design embraces Moe's BBQ's signature colors: deep red, black, and white, creating a consistent and recognizable aesthetic that resonates with loyal customers and newcomers alike. The signage and menu design prominently feature the iconic pig motif, a beloved symbol that embodies the restaurant's commitment to authentic, down-home barbecue. The pig motif is rendered in a clean and stylized manner, ensuring it is easily identifiable and instantly associated with the brand.
