The design elements of Rooted are carefully curated to reflect its ethos of sustainability and plant-based living. The logo, featuring a stylized fork morphing into a leaf, symbolizes the connection between dining and nature, emphasizing the cafe's focus on plant-based meals. The use of bright green and beetroot hues not only catches the eye but also symbolizes growth, health, and vibrancy. The chalkboard texture in the background adds a rustic, organic feel, reminiscent of the interior of this cozy neighborhood eatery. This visual language aligns with Rooted's mission to provide eco-friendly, delicious food choices, making sustainability an approachable and stylish lifestyle choice.