For the branding of Wild Blue, the goal was to capture the essence of the ocean's depth and the vibrant life beneath its surface. The design incorporates fluid brush strokes and the graceful forms of fish, evoking the art of sushi-making while paying homage to traditional Japanese calligraphy. The color palette features a striking fusion of shades of blue, rich purple, and bright orange. The blues represent the vast, serene depths of the ocean, establishing a calm yet inviting atmosphere, while the rich purple and bright orange accents add bursts of energy and vibrancy, symbolizing the freshness and excitement of each sushi creation.
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