The Zöe Dental branding project embarks on a journey to capture transformation and elegance, drawing inspiration from the symbolism of a swan to represent the profound impact of dentistry on appearances and lives. The story of "The Ugly Duckling" profoundly influenced the design, illustrating how dental care can reveal the true beauty and potential within each individual. The chosen colors—calm browns, light blues, and soothing gray—work together to create a serene and professional environment that reflects Zöe Dental’s commitment to gentle and transformative care.